SERVICE MODULE 02 · RETAINER

Traction

The systems, channels and content that make you credible to investors and bring users in.

Social media and community management, run by one team as a single go-to-market. You get visible to the people who matter for your launch, turn that attention into a community you own, and build momentum investors and users can both see.

Who it’s for

You’ve got early funding and now you need traction.

Investors back traction. Users join it. Most early ventures have neither, and the first place both look is your channels.

For a token raise, that audience is the crowd that shows up when the round opens. For a tokenised asset, it’s the credibility that makes an institutional partner take the call.

01

Social Media

monthly · first deliverables in 1–2 weeks

A presence that runs without you.

Typically built around X – your primary Web3 channel – and Instagram. LinkedIn founder profiles and YouTube available as add-ons.

You get: a profile that reads as a serious project the second someone lands on it, content that gives visitors a reason to follow, and organic reach that’s yours to use whenever you need it.

Essential Package

Content framework, 10–14 posts per month on X and Instagram, 8–12 branded visuals, Web3-native copy, reactive trend posts, daily engagement with other accounts, weekly account optimisation, quarterly review, monthly KPI report and quarterly growth activation.

Advanced Package

Everything in Essential, plus 16–20 posts per month, 2–3 motion videos, more reactive coverage, deeper daily engagement, detailed analysis and a monthly growth activation.

Scope: typically built around X, your primary Web3 channel, and Instagram. LinkedIn founder profiles and YouTube are available as add-ons.

Selected client work

Selected client profiles, content and reports. Figures refer to the account and period shown. Open an image to view the full excerpt.

The EB1 Lifestyle profile, with its branded header, project description and published posts.
EB1 · X profileClient profile example

The EB1 Lifestyle profile, with its branded header, project description and published posts.

An EB1 Lifestyle post presenting its concierge service, with the original branded visual and engagement shown in the supplied screenshot.
EB1 · published contentClient content example

An EB1 Lifestyle post presenting its concierge service, with the original branded visual and engagement shown in the supplied screenshot.

Executive summary with 14.8K total followers, 1.4M impressions, a 1.51% engagement rate, 1,970 net new followers and 22 posts published for this reporting period.
FortisX · monthly reportX · May 2026

Executive summary with 14.8K total followers, 1.4M impressions, a 1.51% engagement rate, 1,970 net new followers and 22 posts published for this reporting period.

Christopher Bläsing, Head of Social Media

Christopher Bläsing

Head of Social Media

02

Community

monthly

A direct line that always gets through.

Your community is the one audience you actually own – no algorithm filtering your announcements, and living proof that people show up for this.

You get: updates that land every time, members who answer each other’s questions and bring new people in, and a channel that looks secure and active from day one.

Announcement Channel

Telegram or Discord setup with branding, bots for anti-spam, verification and welcome messages, scam protection, 4–6 announcement posts per month and basic monitoring.

Active Community

Everything in Announcement Channel, plus full architecture and roles, 6–8 posts per month, growth activations, ongoing security monitoring and a monthly report.

Scope: typically built around Telegram or Discord as your primary community channel. Add-ons: 24/7 moderation, VIP group, chatter engagement and AMAs.

Selected reporting excerpts

Selected views from individual reports. Figures refer to the account and period shown. Open an image to view the full excerpt.

A combined reporting excerpt: community membership and participation alongside social reach, interactions and account activity. The individual panels cover different reporting windows.
EB1 · community and channel reportSelected dashboards · October–November 2025

A combined reporting excerpt: community membership and participation alongside social reach, interactions and account activity. The individual panels cover different reporting windows.

Marcel Gerber, Co-Founder and Head of Community

Marcel Gerber

Co-Founder & Head of Community

To be taken seriously as a Start-Up, you need access to the right ecosystems. In Web3, that pattern is even more pronounced.

We have an active network of people that pick up when we call: chain foundations and protocol ecosystems, tokenization infrastructure providers, launchpads, market makers and exchanges, venture builders, legal and compliance experts, auditors, investors, and the KOL and ambassador network we built ourselves.

EB1 case overview and engagement summary
  • Fintech
  • Utility token
  • Raise Readiness

EB1

EB1 is a crypto-native fintech creating a smart payment and card ecosystem. Web3 Factory supported its positioning, investor-ready tokenomics and community growth, helping secure over €1.2M in presale commitments.

View the case study ↗
CADAICO case overview and engagement summary
  • Artificial intelligence
  • Utility token
  • Raise Readiness

CADAICO

CADAICO is building an AI assistant for CAD engineers. Web3 Factory helped structure and execute its token presale, raising more than €700K and securing 20+ collaborations and listings.

View the case study ↗
Nackte Mark case overview and engagement summary
  • Community token
  • Creator economy
  • Raise Readiness

Nackte Mark

Nackte Mark is a Solana-based community token created by the Nacktes Geld podcast. Web3 Factory helped design and launch the token, raise around €220K and achieve more than 6x post-listing performance.

View the case study ↗

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