About
We founded Web3 Factory as an antidote to everything we didn’t like in the early days of crypto. In a world where projects ran on hype, we were committed to building ventures that last. Now that the industry is consolidating, we back the strongest teams with the competence, experience and connections built since 2022.
The team
Co-Founder & Head of Strategy
Moritz worked as a management consultant for Bertelsmann and E.ON before founding Web3 Factory in 2022. With a degree in Economics and a passion for entrepreneurship, he spearheads the development of Web3 Factory, provides strategic guidance, and supports hands-on wherever possible.
Co-Founder & Head of Community
With a background as head of social media for technology giant Razer, Marcel plans and executes marketing campaigns for our clients. His expertise is tailored to tokenized ventures and broader Web3 projects, including social media marketing, community management, influencer activation, and industry-specific growth hacks.
Head of Social Media
Chris is a marketing expert with a background in Marketing and Management from Bayer and HWR Berlin. While his primary focus at Web3 Factory is community management and culture building, he is also a self-taught AI and automation wizard, offering unique insights and cutting-edge strategies.
Head of Tokenomics
A former Deloitte consultant to Ferrari, Maserati and Kraft Heinz, Giorgio has designed 50+ token models for projects that raised over €60M between them. He holds a master's in Blockchain Technology and Management and works across crypto-native and tokenised-asset models. His starting point isn't that every venture needs a token — it's whether tokenisation creates a genuine economic function.
Senior Consultant
Max spent the years before Web3 Factory at crypto VCs and an incubator — on the side of the table that reads pitch decks rather than writes them. He now leads Investor Documentation across client engagements and works alongside Moritz on Strategy & Positioning, bringing a reviewer's eye to the material we build.
Tokenomics & Copywriting
A tokenomics researcher and designer, Mathilde founded Tokenomics Data & Learning, and previously worked at the tokenomics consultancy Chainforce and as an analyst at The Big Whale. At Web3 Factory she builds the token models and writes the litepapers and whitepapers that explain them.
Content & Copywriting
Alexander has written 700+ crypto and blockchain articles, published on Cointelegraph, Coinspeaker, Bitcoinist, Cryptonews, Finanzen.net and Welt.de. Before Web3 he worked in digital transformation and project management at enterprise scale. At Web3 Factory he writes across the board — client whitepapers and litepapers, social copy, and the content behind our own presence.
Social Media & Operations Manager
Mahir brings 4+ years of hands-on experience in cryptocurrency markets and Web3 ecosystems, with a background spanning on-chain analysis, tokenomics, and digital content strategy. At Web3 Factory, he works both strategically and operatively within the social media and community department, managing client accounts, developing content frameworks, and building AI-assisted workflows that streamline delivery at scale.
Head of Finance & Ops
Lukas studied International Finance in his hometown of Frankfurt and co-founded several established DAOs backed by accelerators and investors. At Web3 Factory, he is the organizational talent managing most of our back-office operations.
Behind the work
Headquartered in Berlin’s w3.Hub, where we collaborate with the brightest minds in the field on a daily basis.
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We’ll look at where your business stands, find the highest-priority gaps, and you’ll leave with concrete recommendations, whether or not we end up working together.
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