SERVICE MODULE 01 · SPRINT

Raise Readiness

Everything an investor checks, ready before they ask for it.

In 6–8 weeks you have the strategy, tokenomics, and investor documentation a serious raise needs – built as one system, by one team, from one source of truth.

Who it’s for

You’re getting ready to raise.

You’re raising from angels, family offices or VCs. The product is built or close to it, and you’re funded enough to get there, bootstrapped or backed by an early round.

If your round also has a retail component, presale, public sale or launchpad, Traction runs alongside it.

01

Strategy & Positioning

6–8 weeks

A value proposition that survives the first five minutes.

We assess your project the way a VC would, then build the foundation to pass. Weekly working sessions of 45 to 120 minutes cover business model, value proposition, market segmentation, competitor landscape, USPs and macro trends. The positioning comes out of market data and what we’ve seen work across 60+ projects, sharpened with you until you can defend every part of it with confidence.

You get: an honest readiness assessment with the blind spots named, a prioritised roadmap to raise readiness, and a founding team telling one story outside the building.

Deliverables: Investor Readiness Scorecard, delivered early · Strategy Master Document (PowerPoint and PDF) as your validated source of truth · structured transcripts of every session · ongoing chat support and on-demand calls.

Moritz Schwarzmann, Co-Founder and Head of Strategy

Moritz Schwarzmann

Co-Founder & Head of Strategy

02

Tokenomics

2–6 weeks, parallel

A token model that’s sustainable and passes due diligence.

We model your token economy end to end – allocation and vesting, valuation, sale rounds, emissions, launch mechanics, utility and value capture, governance – then stress-test it against the scenarios investors, exchanges and market makers run.

You get: real utility that gives people a reason to use and hold the token, a value-accrual story an investor can follow with the mechanics behind it, and supply and unlock schedules that hold up under scrutiny.

Deliverables: token utilities and qualitative write-up (8–10 pages) · full tokenomics model – emissions, allocations, circulating supply, market-cap evolution, scenario analysis, charts · designed investor-ready litepaper (max 8 pages, PDF).

Selected document excerpts

Selected pages from client documents. Open an image to view the full excerpt.

An allocation chart and accompanying table show how a total supply of 500,000,000 tokens is distributed between project, community and investor categories.
AuBIT · token allocationLitepaper / token model excerpt

An allocation chart and accompanying table show how a total supply of 500,000,000 tokens is distributed between project, community and investor categories.

A chart compares cliff and vesting lengths across the team, advisors, sale phases, partners, rewards, grants, foundation, operations and liquidity.
AuBIT · vesting structureLitepaper / token model excerpt

A chart compares cliff and vesting lengths across the team, advisors, sale phases, partners, rewards, grants, foundation, operations and liquidity.

Giorgio Manzi, Head of Tokenomics

Giorgio Manzi

Head of Tokenomics

03

Investor Documentation

2–4 weeks per document

The whole package, told as one story.

The whole package is built from the same source of truth so every document tells one story.

Pitch Deck · ~2 weeks

A first impression that earns the next conversation – sent cold, shared as a follow-up, or presented live. Investors follow the narrative and reach the ask already leaning in. Storyboard approved before production, 10–20 slides with hand-crafted copy and visuals, up to 5 iteration cycles.

Whitepaper · ~4 weeks

Written to the compliance standard of the markets you raise in, so you stay listable and clear legal diligence with less time and cost. From mid-2026 an EU offer needs one, and exchanges can refuse to list – or later delist – without it. 15–30 pages (Word and PDF), MiCA-aligned structuring with our licensed legal partners, optional regulatory review. Final sign-off stays with your counsel.

Data Room · ~2 weeks

Clean, indexed and complete, so diligence keeps moving and the deal keeps its momentum. Core documents cross-checked against each other for narrative and numbers, plus a diligence checklist covering what to add beyond our deliverables: incorporation documents, audits, legal opinions, cap table.

Selected document excerpts

Selected pages from client documents. Open an image to view the full excerpt.

A document spread combines the project’s description of Bitcoin ecosystem constraints with product interface visuals.
AuBIT · project framingDocument excerpt · page 3

A document spread combines the project’s description of Bitcoin ecosystem constraints with product interface visuals.

A selected whitepaper page showing the legal disclaimer and document layout. The text belongs to the EB1 document.
EB1 · whitepaperSection 11 · page 15

A selected whitepaper page showing the legal disclaimer and document layout. The text belongs to the EB1 document.

Selected data-room excerpts

Selected views from an investor data room. Open an image to view the full excerpt.

The data-room overview groups investment-round materials, token documentation and project information. This screenshot records the example as supplied; the fundraising notice is part of that snapshot.
America’s Real Deal · investor data roomSelected data-room excerpt · supplied September 2026

The data-room overview groups investment-round materials, token documentation and project information. This screenshot records the example as supplied; the fundraising notice is part of that snapshot.

Max Kuersteiner, Senior Consultant

Max Kuersteiner

Senior Consultant

Led by Max, Senior Consultant, and Akshata, licensed solicitor.

04

Public Presence

~2 weeks, parallel

Channels that hold up when an investor looks you up.

Investors check your channels before they reply. Half-finished profiles make a serious project look sloppy. This is the setup: channels and founder profiles, built once and ready to use.

You get: channels and founder profiles that read as a real operation, and a clear path from your profile to your deck, your product, or your community.

Deliverables: workshop covering audience, channels, tone and messaging · complete setup across X, LinkedIn, Telegram and Discord · configured link hub · content kit with profile and banner assets per channel plus 3–5 post templates in your branding · 4–6 launch-ready posts, copy and finished creative.

Selected client work

Selected client profiles, content and reports. Figures refer to the account and period shown. Open an image to view the full excerpt.

The EB1 Lifestyle profile, with its branded header, project description and published posts.
EB1 · X profileClient profile example

The EB1 Lifestyle profile, with its branded header, project description and published posts.

An EB1 Lifestyle post presenting its concierge service, with the original branded visual and engagement shown in the supplied screenshot.
EB1 · published contentClient content example

An EB1 Lifestyle post presenting its concierge service, with the original branded visual and engagement shown in the supplied screenshot.

Christopher Bläsing, Head of Social Media

Christopher Bläsing

Head of Social Media

Marcel Gerber, Co-Founder and Head of Community

Marcel Gerber

Co-Founder & Head of Community

Public Presence sets your channels up. It doesn’t run them.

Once you’ve raised, most founders want content going out weekly and a community that’s actually alive. That’s the Traction Retainer. Month to month, starting whenever you’re ready.

OroBit case overview and engagement summary
  • Bitcoin L2
  • Real-world assets
  • Tokenomics

OroBit

OroBit is a Bitcoin Layer-2 platform for tokenised real-world assets. Web3 Factory developed its tailored tokenomics and introduced investors who provided €240K in pre-seed funding.

View the case study ↗
CADAICO case overview and engagement summary
  • Artificial intelligence
  • Utility token
  • Raise Readiness

CADAICO

CADAICO is building an AI assistant for CAD engineers. Web3 Factory helped structure and execute its token presale, raising more than €700K and securing 20+ collaborations and listings.

View the case study ↗
EB1 case overview and engagement summary
  • Fintech
  • Utility token
  • Raise Readiness

EB1

EB1 is a crypto-native fintech creating a smart payment and card ecosystem. Web3 Factory supported its positioning, investor-ready tokenomics and community growth, helping secure over €1.2M in presale commitments.

View the case study ↗

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