When it comes to NFTs and Web3, a “one-size-fits-all” approach rarely works. That’s why we take time to get to know you and understand your vision, project goals, and value proposition. Most services are delivered in-house by our core team, yet we draw on the expertise of our partner network for specific capabilities. In this field, collaboration beats a siloed approach every single time. 

Consulting & Strategy

Curious how Web3 technology can benefit your business? What are the tried and tested strategies implemented by brands like Starbucks and Nike? How do you onboard your existing audience to a blockchain-backed application? Using our understanding of both business and technology, we shed light on the secrets of successful projects and provide actionable insights for your Web3 journey.

NFT collection design

Our team of world-class artists is ready to design your NFT art, stunning banners, and eye-catching marketing material. From PFP collections to digital twins and NFT-based loyalty programs, we develop and execute concepts that elevate your brand’s impact and resonate with your audience. With a track record of deploying NFT projects across all major blockchains, we look forward to bringing your ideas to life.


We’ve had the opportunity to plan and manage several token launches, covering every step of the process. This includes market research, crafting a thoughtful token economy that aligns with the project’s strategic goals, building the required infrastructure from interfaces to smart contracts, and creating a distinct marketing strategy leading up to launch. Our team offers end-to-end tokenomics support as well as modular options like comprehensive tokenomics audits and exchange listings.

Marketing and engagement

Contrary to common belief, attracting users to your project or selling out an NFT collection doesn’t always require large budgets. Ensuring a great product market fit, doubling down on the most effective channels, and nurturing a genuine community can go a long way to position your project for success. With a blend of traditional and Web3-based approaches, we curate campaigns that resonate with both crypto enthusiasts and newcomers.

Extended team

If you have the required capabilities within your team, but need strategic guidance or a team-lead, one of our experienced consultants will take your project to the next level. We have a track record implementing projects up to board level and have worked for blue-chip companies in media, finance, and other sectors.
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Ari Strada

Digital Artist

An artist at heart, Ari created high profile marketing illustrations and digital art for clients around the world before joining Web3 Factory. Throughout the years he developed a unique and compelling art style, yet still reinvents his technique with each new assignment.

Moritz Heitmeier


Since 2017, Moritz has been exploring different Blockchains as a passionate investor and project developer. Outside of Web3, he gained various experiences as a lecturer, project manager for DPDHL Group and more recently as a management consultant focusing on digital transformation, process optimization and customer experience.


Head of Tokenomics

Lukas is a Startup enthusiast with a passion for Web3 technology. He studied International Finance in his hometown Frankfurt and has an extensive knowledge in asset- and risk management, portfolio theory, and investment analysis. Since 2021, he co-founded and exited a consulting- and development firm and has co-founded several DAOs backed by established accelerators like Polygon ventures. At Web3 Factory, Lukas leverages his expertise in tokenomics and governance to help projects design and optimize their token economies and governance models.


ICO strategy

Joshua is at the heart of several successful ICOs, helping clients raise upwards of USD 1 million despite difficult market conditions. While he has a degree in traditional finance, his strategies are based largely on hands-on experience and exchange with project founders. From building a strong community all the way to public listing – he just knows how to make it happen.


Marketing & PR

Simon has studied politics and previously worked for Havas, a global communication and marketing powerhouse. Based on his experience he later founded “Der Korrekturfuchs”, a copywriting and marketing agency, and now supports Web3 Factory as Head of Marketing.