SpotShot is a media platform enabling users to create, share, and participate in
challenges. In contrast to traditional social media, SpotShot has a keen focus on enhancing the quality of user interactions, cultivating real-life engagement
instead of purely passive consumption.
This proposition has garnered significant attention from brands seeking to
forge deeper connections with their audience. Past campaigns, such as the
collaboration with Volkswagen, have underscored the effectiveness of
experience-based marketing, leaving a lasting impression on users compared to conventional advertising methods.
In response to SpotShot’s challenge, we designed a dual-token economy featuring a blockchain-based token (SPT) and a non-blockchain-based token (Energy). Our solution ensures that users can utilize all core functionalities of the app without requiring a Web3 understanding, preserving a familiar onboarding experience akin to other social media platforms.
The Energy token was introduced to (i) provide foundational gamification elements, ultimately driving user retention and (ii) serve as a payment token, facilitating the promotion of challenges and unlocking advanced tools for challenge creation.
The SPT token, on the other hand, can be staked to earn Energy passively or used to buy Energy directly, can be donated to creators, and redeemed for brandware discounts.
While we were aware of the potential benefits of blockchain technology, the ‘how’ was a bit of a mystery.
Moritz and his team demystified the process for us and delivered a token model that enhanced the SpotShot user experience. In particular, we managed to keep the Web3 integration straightforward for regular users, while providing advanced features for a more Web3 native audience. Our token economy also played a crucial role in attracting a new set of investors, helping us secure interim financing for the next stages of our product rollout.
Salimkraatz, CEO SPOTSHOT
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An artist at heart, Ari created high profile marketing illustrations and digital art for clients around the world before joining Web3 Factory. Throughout the years he developed a unique and compelling art style, yet still reinvents his technique with each new assignment.
Lukas is a Startup enthusiast with a passion for Web3 technology. He studied International Finance in his hometown Frankfurt and has an extensive knowledge in asset- and risk management, portfolio theory, and investment analysis. Since 2021, he co-founded and exited a consulting- and development firm and has co-founded several DAOs backed by established accelerators like Polygon ventures. At Web3 Factory, Lukas leverages his expertise in tokenomics and governance to help projects design and optimize their token economies and governance models.
Joshua is at the heart of several successful ICOs, helping clients raise upwards of USD 1 million despite difficult market conditions. While he has a degree in traditional finance, his strategies are based largely on hands-on experience and exchange with project founders. From building a strong community all the way to public listing – he just knows how to make it happen.
Simon has studied politics and previously worked for Havas, a global communication and marketing powerhouse. Based on his experience he later founded “Der Korrekturfuchs”, a copywriting and marketing agency, and now supports Web3 Factory as Head of Marketing.