SpotShot

Client Introduction

SpotShot is a media platform enabling users to create, share, and participate in
challenges. In contrast to traditional social media, SpotShot has a keen focus on enhancing the quality of user interactions, cultivating real-life engagement
instead of purely passive consumption.
This proposition has garnered significant attention from brands seeking to
forge deeper connections with their audience. Past campaigns, such as the
collaboration with Volkswagen, have underscored the effectiveness of
experience-based marketing, leaving a lasting impression on users compared to conventional advertising methods.

SpotShot

Client Introduction

SpotShot is a media platform enabling users to create, share, and participate in challenges. In contrast to traditional social media, SpotShot has a keen focus on enhancing the quality of user interactions, cultivating real-life engagement instead of purely passive consumption. This proposition has garnered significant attention from brands seeking to forge deeper connections with their audience. Past campaigns, such as the collaboration with Volkswagen, have underscored the effectiveness of experience-based marketing, leaving a lasting impression on users compared to conventional advertising methods.

Scope of work

SpotShot approached us with a clear objective: to seamlessly integrate blockchain-based gamification elements into their platform without overwhelming users unfamiliar with Web3 technology.

The Outcome

In response to SpotShot’s challenge, we designed a dual-token economy featuring a blockchain-based token (SPT) and a non-blockchain-based token (Energy). Our solution ensures that users can utilize all core functionalities of the app without requiring a Web3 understanding, preserving a familiar onboarding experience akin to other social media platforms.

The Energy token was introduced to (i) provide foundational gamification elements, ultimately driving user retention and (ii) serve as a payment token, facilitating the promotion of challenges and unlocking advanced tools for challenge creation.

The SPT token, on the other hand, can be staked to earn Energy passively or used to buy Energy directly, can be donated to creators, and redeemed for brandware discounts.

Follow-up Engagement

As of today, our collaboration with SpotShot continues as we coordinate their fundraising endeavors and facilitate the successful launch of their Web3-enabled features.

Testimonial

While we were aware of the potential benefits of blockchain technology, the ‘how’ was a bit of a mystery.

Moritz and his team demystified the process for us and delivered a token model that enhanced the SpotShot user experience. In particular, we managed to keep the Web3 integration straightforward for regular users, while providing advanced features for a more Web3 native audience. Our token economy also played a crucial role in attracting a new set of investors, helping us secure interim financing for the next stages of our product rollout.

Salimkraatz, CEO SPOTSHOT